ALPINE F1 IN MADRID: FULL EVENT PRODUCTION
Five days of brand activation with the agency Parafina: rooftops, Gran Vía, Cuatro Torres and a glass truck touring the city
Case study: Alpine F1 event in Madrid
In September 2026, together with the agency Parafina, Producciones Eche produced the five-day Alpine F1 event in Madrid. We coordinated lifting the Formula 1 car onto a rooftop, the appearance with Zinedine Zidane, the glass truck touring the city, the car exhibition on Gran Vía and the convoys through Madrid, with activations at the Cuatro Torres and on the rooftop of Club Financiero Génova. We covered everything on video, photo and drone, and delivered the global aftermovie and a corporate video with French voice-over and English subtitles for Alpine France.
ALPINE F1 MADRID EVENT VIDEO
Corporate video with French voice-over and English subtitles for Alpine France.
LIFTING THE CAR ONTO A ROOFTOP
Planning and coordination of lifting the Formula 1 car onto a Madrid rooftop by crane, at night, and its subsequent display overlooking the city.
GLASS TRUCK ACROSS MADRID
The car toured Madrid inside a glass truck, stopping at landmarks such as Puerta de Alcalá. We filmed it from inside and outside for the aftermovie and social media.
EXHIBITION ON GRAN VÍA AND AT CUATRO TORRES
Car exhibition in front of the Metrópolis building on Gran Vía and activations at the Cuatro Torres, by day and by night, with the public and press.
VIDEO, PHOTO AND DRONE
Coverage of all five days on video, photo and drone. We delivered the global aftermovie of the event and a corporate video with French voice-over and English subtitles for Alpine France.
ALPINE F1 MADRID EVENT GALLERY
FREQUENTLY ASKED QUESTIONS ABOUT THE ALPINE F1 EVENT
Who produced the Alpine F1 event in Madrid?
Producciones Eche, a video and event production company based in Madrid and A Coruña, produced the Alpine F1 event in Madrid with the agency Parafina, over five days in September 2026.
What did the Alpine event production in Madrid include?
Lifting the Formula 1 car onto a rooftop, the appearance with Zinedine Zidane, a glass truck touring the city, the car exhibition on Gran Vía, activations at the Cuatro Torres and full video, photo and drone coverage.
What was delivered to Alpine after the event?
The global aftermovie of the event and a corporate video with French voice-over and English subtitles for Alpine France, plus the photography.
Can you produce a similar brand event for my company?
Yes. We produce brand activations and corporate events in Madrid, A Coruña and across Spain, with logistics, technical production and video coverage. We send you a personalised proposal within 24 hours.
